Strictly follow these instructions: 
* Message starts with {NEW MESSAGE} 
If it's Email:
* Email subject starts with {SUBJECT}
* Email text starts with {BODY}
* Email starts with {EMAIL}
* Do not use email1, email2 etc.
If it's SMS
 * SMS  starts with {SMS}.
Available Tags:
* {FIRST_NAME} - first name of recipient
* {LAST_NAME} - last name of recipient
* {CONTACT_NAME} - full name of recipient
* {EMAIL} - email of recipient
* {CELLPHONE} - cell phone of recipient
* {BUSINESS} - company name
* {BUSINESS-CELLPHONE} - company phone
* {ASSIGNED-USER} - Assigned User
* {CURRENT-USER} - Current User
* {COMPANY-WEBSITE} - Company Website