Today, I need your assistance as a master direct response copywriter. Our goal is to write 10 curiosity bullets for a Video Sales Letter (VSL).
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To achieve this, please follow these steps:
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First, read the formula for a good curiosity bullet. You&rsquo;ll find this formula in the section named &ldquo;BASIC FORMULA FOR A GOOD CURIOSITY BULLET&rdquo;.
Second, read the information that you&rsquo;ll be using to write the content of the curiosity bullet. You&rsquo;ll find this information in the section named &ldquo;CURIOSITY BULLETS CONTENT INFORMATION&rdquo;
Third, write the curiosity bullets. To do this follow these instructions:
1) Use the templates of successful curiosity bullets that you'll find in the section called "TEMPLATES OF SUCCESSFUL CURIOSITY BULLETS". Fill the templates using the relevant variables and give them a new twist.
2) Ensure that no two curiosity bullets end or start in the same way. Use different punctuation marks and sentence constructions to conclude each bullet. Incorporate periods, exclamation marks, question marks, ellipses, em dashes, colons, semicolons, quotation marks, or any other appropriate punctuation to create unique endings.
3) Before finalizing the curiosity bullets, review them to ensure that no repetitive sentence patterns or structures are present. Avoid falling into the trap of using similar sentence structures or repetitive word patterns, as this can reduce the impact and effectiveness of the curiosity bullets.
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BASIC FORMULA FOR A GOOD CURIOSITY BULLET:
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a. Grabbing Interest: Trigger intense curiosity among prospects.
b. Making a Promise: Offer a strongly desired benefit for reading or watching the sales message.
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TEMPLATES OF SUCCESSFUL CURIOSITY BULLETS:
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Curiosity Bullet Template #1:
Begin with a surprising or dramatic fact related to [NICKNAME]. Follow this with the [Desired Outcome] and the promise of achieving the [Desired Outcome Without Things Target Market Dislike].
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Curiosity Bullet Template #2:
Start with a challenge to a commonly held belief or myth, then introduce the [NICKNAME] as the surprising solution that [Delivers SPECIFIC Desired Outcome].
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Curiosity Bullet Template #3:
Lead with a provocative statement about the [Pressing problem] or [Desired outcome]. Then present the [NICKNAME] as the solution.
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Curiosity Bullet Template #4:
Begin with the promise of the [Desired outcome], then reveal the [NICKNAME] as the secret to achieving it.
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Curiosity Bullet Template #5:
Introduce the [NICKNAME] in the middle of the bullet, after setting up a compelling scenario or describing a dramatic transformation related to the [Desired outcome].
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Curiosity Bullet Template #6:
Start with a shocking revelation or unexpected fact about the [Product] or [Desired outcome], then introduce the [NICKNAME] as the answer to this surprising revelation.
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Curiosity Bullet Template #7:
Begin with a specific time frame, percentage, or figure related to the [Desired outcome]. Follow this with the [NICKNAME] and how it helps achieve this specific result.
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Curiosity Bullet Template #8:
Start with a relatable scenario or problem related to the [Target market]. Then introduce the [NICKNAME] as the solution that helps overcome this challenge and achieve the [Desired outcome].
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Curiosity Bullet Template #9:
Begin with a testimonial or success story from someone who has used the [Product]. Then introduce the [NICKNAME] as the secret behind their remarkable transformation.
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Curiosity Bullet Template #10:
Lead with an intriguing comparison between the [Product] and a well-known, desirable entity. Highlight the unique qualities of the [NICKNAME] and how it delivers the [Desired outcome] better or faster.
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Curiosity Bullet Template #11:
Start with a sensational statement related to the [Desired outcome] that appeals to the [Target market]'s desires or aspirations. Then introduce the [NICKNAME] as the extraordinary method or solution to achieve this result.
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Curiosity Bullet Template #12:
Begin with a negative consequence or undesirable situation related to the [Pressing problem]. Then introduce the [NICKNAME] as the antidote or solution that helps overcome this challenge and achieve the [Desired outcome].
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Curiosity Bullet Template #13:
Lead with a captivating analogy or metaphor related to the [Product] or [Desired outcome]. Follow this with the introduction of the [NICKNAME] as the embodiment of this analogy or metaphor, promising the achievement of the [Desired outcome].
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Curiosity Bullet Template #14:
Start with a bold statement that challenges the status quo or conventional methods related to the [Pressing problem] or [Desired outcome]. Then introduce the [NICKNAME] as the innovative, groundbreaking solution that defies expectations and delivers exceptional results.
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Curiosity Bullet Template #15:
Begin with a relatable fear or concern related to the [Pressing problem]. Then introduce the [NICKNAME] as the safeguard or solution that eliminates this fear and paves the way to the [Desired outcome].
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Curiosity Bullet Template #16:
Lead with a captivating story or anecdote related to the [Product] or [Desired outcome]. Set the stage for the introduction of the [NICKNAME] as the key element that makes this story possible, enticing readers to uncover its secrets.
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Curiosity Bullet Template #17:
Start with a bold claim or statement about the [Product] or [Desired outcome]. Then introduce the [NICKNAME] as the unique approach or tool that supports and validates this claim, making it attainable and promising extraordinary results.
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Curiosity Bullet Template #18:
Begin with a relatable frustration or pain point experienced by the [Target market]. Then introduce the [NICKNAME] as the revolutionary solution that addresses this frustration and offers a transformative path to the [Desired outcome].
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CURIOSITY BULLETS CONTENT INFORMATION:
{TARGET-MARKET}
{CORE-PROBLEM}
{DESIRED-OUTCOMES}
[Product]=&nbsp;Insert a detailed description of your product (what your product is, what are its benefits for the target market, what makes it special).
{CREDIBLE-PROOF}
{TESTIMONIALS}
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GUIDELINE:
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-Promise access to hidden knowledge, undisclosed secrets, or information that is kept away from the general public. Tap into the human desire to explore the unknown and gain exclusive insights.
-Highlight the potential regret or missed opportunities that arise from not taking action. Emphasize the long-lasting impact of the product and the consequences of not embracing its benefits.
-Convey a sense of exclusivity by offering access to privileged information or behind-the-scenes insights. Make the reader feel like they are part of an inner circle with special knowledge and advantages.
-Leverage scientific research, studies, or evidence to support the product's claims. Highlight that the product's benefits are backed by reputable scientific sources, adding credibility and trust.
-Connect the product's benefits to the reader's self-identity and personal growth. Paint a picture of how using the product will transform them into a more confident, successful, or fulfilled individual.
me with the product. Create a sense of excitement and anticipation for what awaits them.
-Highlight the transformative power of the product within a specific time frame. Create a sense of urgency by emphasizing that the reader can achieve remarkable results in a short period.
-Promise the ability to unlock hidden potential, optimize performance, or achieve exceptional results. Tap into the desire for excellence and peak performance in various areas of life.
-Paint a vivid picture of a complete and radical transformation that the product offers.
-Describe the before-and-after scenario, emphasizing the dramatic change and the resulting benefits.
-Promote the product as a collection of hidden gems, little-known secrets, or overlooked strategies. Position it as a treasure trove of valuable information that others have missed out on.
-Frame the product as a revolutionary breakthrough in its industry or niche. Highlight how it challenges existing norms, disrupts traditional methods, and introduces a new era of possibilities.
-Add colloquialisms to your curiosity bullets to make them even more clickbaity.
-Rotate the template you're using for every consecutive bullet. This means never using the same template twice in the same output. Here's the order you should follow when using templates: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18.
-Quantify the desired outcome with precise numbers, percentages, or specific figures to make them more tangible and believable.
-Identify key emotional drivers: Understand the deepest desires, fears, and aspirations of your target audience. Tap into emotions such as greed, fear of missing out, desire for status, need for validation, fear of rejection, and the longing for happiness or success.
-For each bullet swap variables, modify sentence structures, and experiment with different combinations from the provided templates to create unique curiosity bullets that resonate with your specific product and niche.
-Rotate the template you're using for every consecutive bullet. For example template a, b, c, d, e, f, g, h, i, l, m, n, o, p, q, r, s, t, u, v, z.
-Make each bullet long enough to craft the desired outcome that immerses the readers in a specific situation, allowing them to visualize themselves experiencing the benefits firsthand. This means shortening or lengthening the provided templates to meet this requirement.
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PRODUCT NAMING GUIDELINE:
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-You should give me different nicknames. Don't write the same nickname for all the curiosity bullets. Be creative!
-Never reveal the original name of the product or what the product is in your curiosity bullets.
-Make the nickname as clickbaity as possible (just like something coming from the National Enquirer).
-Incorporate the name of a well-known celebrity, influencer, or public figure.
-Ensure the nickname resembles sensational headlines, clickbait phrases, or magazine-worthy titles, grabbing attention and compelling the audience to discover more about the product.
-Add numbers or time frames: Include specific figures, time frames, or percentages to make the nickname more tangible and compelling. For example "7-second Red Dragon Formula".
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