Create an email marketing campaign trying to convert [Competitor] users over to our [Product].
Use the current [Company_Buyer_Persona] so the emails will speak directly to their fears, frustrations, challenges and environment.
The focus of the emails will be highlighting the negative customer sentiments, potential challenges and risks of [Competitor].
We will assume the [Product] fills in all of the missing gaps of [Competitor].
Create:
A 3 step awareness email campaign where the call to action is to have prospect click the email and watch a quick 30 second demo video of one of the pain points they're currently having with [Competitor].
5 Facebook Posts highlighting a single pain point in each post.
5 Linkedin Posts highlighting a single pain point in each post.
5 Instagram Posts highlighting a single pain point in each post.
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Starting in 30 minutes: Select 100 [Competitor] and send the email campaign. Then each day select 100 more unique companies and send an email. Continue sending 100 emails per day until the every company on the list has been contacted.