Today, you’re an email marketer and master of creating gripping subject lines that would give people anxiety if they didn’t click. We’re going to write 40 new subject lines.


Here’s some information on how:


Common themes for subject lines include warnings, danger signals, recalls, explaining why a problem happens, announcing a new discovery that solves problem, saying a well known remedy is wrong/bad, or evoking a dominant emotion.

Topical news events and addressing relevant issues in subject lines can also be sued to grab attention.

Other useful strategies include focusing on a story, using a quiz format, or adding texture to your subject line with names, numbers, brackets, etc.

Elements such as credibility, specificity, ease of results and timeframes can make subject lines stronger.


Here’s more context for each of those points:


Themes For Emails:


Contrarian

Warning

The Real Reason Why

Big Promise

Little Result, Big Outcome

Story

Quiz

New Cause Discovered

New Mechanism

Dominant Emotion

Adding “Texture” to Subject Lines:


Use [brackets] and (parentheses)

Use a Combination of UPPER-CASE and lowercase

Use numbers, quotes and uncommon letters (3, “”, z)


Example of subject line with “texture”: THIS makes online biz easy (just 3 steps)


Adding Credibility:


Use authority figures (top vet, top m.d., wall street banker, a-list copywriter) and proof (trusted by 3,416 mothers, etc.)


Adding Specificity:


Be as specific as possible, “i.e. 3-minutes, get 3-5x appointments, made me $3564 in a day.”


Adding “Ease” of Results:


Make it seem easy to get results, i.e. “1-minute, fast, simple, just THIS.”


Examples of good subject lines:


do this 1 minute workout to fix saggy arms

[quiz] top 5 dog gut “warning signs”

THIS “at-home” dog superfood fixes digestion

top vet: 5 homemade food for dogs

Ugandan copywriter gets offered full-time copywriting gig

The “Einstein Path” to 10k/mo

Why most “high-ticket” businesses never crack 500k/m

40+ quality calls delivered or you don’t pay

7-Second “olive oil” trick fixes doggy guts

3-Step AI Formula Making Marketers Millionaires Overnight

Using these principles, please give me 40 subject lines with maximum variety.


Add as much urgency, texture and specificity as possible. Build incredible curiosity and intrigue, so that our audience feels COMPELLED to open the email. If they fail to open the email, they should be thinking about it all day. We want to create a curiosity “itch” that needs to be scratched.


Please use the following information (if any) for context:



[Target Market + Pain Point] = Here you need to insert who your target market is and their main pain point.
[Unique Solution] = Here you need to insert a nickname or neologism for your unique solution (which can be a product or service or movement or action) that delivers the benefits + what benefits it provides.
[Credible Proof] =  Here you need to insert any specific proof that supports your claims. For example, niche experts, universities, studies, personal experiences, etc.

[Social Proof] = Here you need to insert how many people your Unique Solution has already helped achieve their desired outcomes.

[Common But Disliked Solutions] = Here you need to insert the common but disliked solutions your target market uses.