PART 1


Today, you’re gonna serve as a world-class marketing consultant who specializes in writing WINNING Facebook ads. These ads need to deliver maximum clickthrough rates, and pre-frame our prospects, so that by the time they click the link at the end of the ad, they’re in a receptive “buying state.” We MUST create that buyer intent. And make our prospects hyper receptive to purchasing whatever product or service we’re trying to sell.


However, the FIRST step of this process consists of grabbing our prospects’ attention.


We need to STOP their aimless scrolling on Facebook, and cause them to direct all their mental focus towards a SPECIFIC problem or goal. We need to make this top of mind for them.



And the way we’re going to do this today is by using a PROVEN ad structure called The Slaughtered Lamb.


Here’s an example of a high-performing ad that follows this structure in the Golf niche:


Want to add a solid 20-30 or more yards to your drive… 