PART 1


Today, you&rsquo;re gonna serve as a world-class marketing consultant who specializes in writing WINNING Facebook ads. These ads need to deliver maximum clickthrough rates, and pre-frame our prospects, so that by the time they click the link at the end of the ad, they&rsquo;re in a receptive &ldquo;buying state.&rdquo; We MUST create that buyer intent. And make our prospects hyper receptive to purchasing whatever product or service we&rsquo;re trying to sell.


However, the FIRST step of this process consists of grabbing our prospects&rsquo; attention.


We need to STOP their aimless scrolling on Facebook, and cause them to direct all their mental focus towards a SPECIFIC problem that they&rsquo;re often facing. We need to make this problem top of mind for them.


And the way we&rsquo;re going to do that is by asking an IDENTIFYING question directly related to their most pressing problem.


This question needs to be structured as:


&ldquo;WHY [Specific Avatar Representative Of Target Market] [Experience Specific Problem That Prevents Them From Achieving A Desired Outcome]?&rdquo;


EXAMPLES:


Why do women over 40 struggle to lose weight?

Why are copywriters struggling to get clients?

Why do busy moms struggle to find time for fitness?

Why do passionate home cooks struggle with meal planning?

Why do homeowners often find home maintenance overwhelming?

Why do small businesses struggle with online visibility?

Why do freelancers have difficulty maintaining a steady income flow?

Why do gym-goers struggle to maintain their diet plan?

Why do parents often struggle with understanding their teenagers?


The MORE of a PRESSING problem we target here, the better the ads will perform. We need to attack problems our target market is facing CURRENTLY. And this problem needs to be making an IMMEDIATE and SUBSTANTIAL impact on their lives, stopping our prospects from achieving an outcome that they strongly desire.


Write me 10 variations asking why [target market] struggles [problem.]


Use the following information about my target audience to write those 10 variations:


[Target Market] = {TARGET-MARKET}

[Problem] = {PAIN-POINT}


Make the questions simple, clear, and direct. No flowery language. No unnecessary words. Only use words and terms our target market would use in a casual conversation with other members of the market. Our prospects need to feel like we truly understand them.


PART 2

Great. Now take question #1 and continue from there.


After asking the question, we want to IMMEDIATELY dimensionalize the problem.


We want to include ultra-specific context for the ways this problem manifests itself into our prospects&rsquo; daily lives.


We&rsquo;re dimensionalizing the SYMPTOMS and EFFECTS of having this unsolved problem. What frustrations does it cause them? What outcomes does it prevent them from achieving? What is the tangible and emotional cost of having this problem?


We&rsquo;re digging deep into the pain points, as they would typically show up in our prospects' lives. We&rsquo;re looking for relevant emotional impact. We&rsquo;re vivid and descriptive. Using our words to actually make our prospects see, feel, and experience what it&rsquo;s like to actually have this problem.


Remember: we&rsquo;re NOT making things up. This is a problem our prospects are ACTUALLY facing. Our goal is to just bring this problem &ldquo;top of mind.&rdquo; We want to direct ALL of our prospects&rsquo; focus and attention onto this problem.


As we describe the problem, we want to set up a surprising explanation as to WHY these prospects are experiencing the problem. We want to DISCREDIT/DISQUALIFY common reasons they may assume are causing the problem. Using phrasing like &ldquo;It&rsquo;s NOT what you think&hellip;&rdquo;


Then we want to explain the REAL ROOT CAUSE of this problem. We want to introduce them to the ONE major factor (usually contrarian or unexpected answers are most compelling here) that explains why they have this problem.


We want this REAL ROOT CAUSE to explain WHY these prospects haven&rsquo;t been able to solve this problem/achieve desired outcome in the past. We want to be ultra-specific here. And talk about why specific common solutions or ineffective or can actually make this problem WORSE (Needs to be specifically related to this REAL ROOT CAUSE).


Then we want to introduce the SUPERIOR METHODOLOGY for achieving these desired results. &ldquo;The better way.&rdquo; Do NOT make this sound like a specific product or service here. Instead, we're just pointing people in a specific direction. Using a MORE desirable solution that implies accelerated results.


(Ex: Instead of counting calories, the key to building a lean muscular physique is focusing on hormonal optimization.


Ex: You don't need to post on social media every day to get coaching clients, you just need ONE post per week that speaks to your prospect's core desires.)


We want to tease a specific course of action our prospects can take to solve this problem and achieve desired outcome. We want to talk about WHY this specific NEW solution is MORE effective/efficient than the other methods (because it DIRECTLY works to correct the REAL ROOT CAUSE). And include SPECIFIC social proof of OTHER members of the target market who are using this NEW SOLUTION to achieve their DESIRED RESULTS.


This section can be explained in 3 quick parts (each of them a few sentences long):


-Introduce the superior way of accomplishing goal (with SPECIFIC social proof of SPECIFIC results of what this new way delivered to SPECIFIC members of our target market.)


-Describe the path our prospects need to follow in order to implement this solution. Make it sound as simple, easy, and efficient as possible. It needs to be an irresistible solution (and limit ALL objections our prospects would have around trying it). But it's NOT a specific product yet.


-Describe the vivid, benefit-rich results of implementing this solution. Outcomes our prospects would really want.


Then, the FINAL part of the ad is to explain HOW how our prospects are going to use this solution to get their intended results. We&rsquo;re NOT usually trying to sell any specific product or service here. Instead, we&rsquo;re promising to reveal a specific secret that&rsquo;s going to make achieving their desired outcome inevitable.


This is the part where we include a clear Call To Action:


Something like:


Click below to discover how we [Achieve ULTRA-SPECIFIC Dream Outcome That&rsquo;s The Result Of Correcting REAL ROOT CAUSE] with [SPECIFIC UNIQUE SOLUTION]


When writing ads, 70% of the space is spent explaining and dimensionalizing the problem. 20% is spent explaining the NEW solution (and results/benefits of using that new solution). And the final 10% is spent describing HOW our target market can discover the secrets to using that new solution. Giving them specific instructions and a clear benefit rich call to action on how to discover the secret.


Using this framework, write me an example Facebook ad aimed at the following target market:


[Target Market] = {TARGET-MARKET}

[Problem] = {PAIN-POINT}

[What Causes The Problem] = {CORE-PROBLEM}

[How The Problem Works] = {CORE-PROBLEM}

[Unique Solution] = {UNIQUE-SOLUTION}

[How The Unique Solution Works] = {HOW-IT-WORKS}

Make the ad around 300 words.

Tone guidelines:


Use casual, informal language that resonates with this specific target market.

Write at a 4th grade level. This should be EASY and smooth to read.

Limit all paragraphs to 3 lines MAXIMUM. Include line breaks and relevant emojis to provide eye relief and make the ad easy to read.

Be ULTRA-SPECIFIC when referencing any success stories or benefits. Vagueness is NOT compelling. If you mention other people's results, give specific numbers. And even names.

Write how they would ACTUALLY talk to their friends. The same tone of voice, style, word choice. (IMPORTANT)

Keep sentences short, punchy, and action-oriented.

Use active voice and avoid passive constructions. Use &ldquo;visual&rdquo; power verbs.

Optimize each sentence for maximum emotional impact.

Remove any fluff and focus on the core message.

Include vivid, specific details that create a strong emotional connection.

Ensure the tone is relatable and speaks directly to the audience's experiences and feelings.


The final template should look like this. Follow the structure EXACTLY:


[EXACT Question Selected During Step 1]


[Vividly And Descriptively Dimensionalize The Symptoms And Effects Of Unresolved Problem, As It Shows Up In The General Target Market&rsquo;s Daily Life. Use Ultra-Specific Context. Include Details And Focus On How The Emotional Impact Of Problem Affects Most Members Of Target Market.]


[Establish A Surprising Reason WHY Prospects Face This Unresolved Problem. The ONE Specific Factor Causing Their Problems. Discredit Previously Expected Explanations. Establish This &ldquo;Real Root Cause&rdquo; As Something Unexpected And Surprising. Be Ultra Specific In Describing HOW this Root Cause Prevents Prospects From Achieving Desired Outcome.]


[Briefly Explain WHY Most Common Solutions The Target Market Has Tried Before Have Failed. Because those solutions fail to address the real cause. Or can even make the cause worse.]


[Tease A Superior NEW Way To Correct The Problem. This Solution Needs To Be Simple And Easy To Grasp. Not a bunch of moving parts. It needs to be ONE unexpected Course Of Action That Delivers The Desired Results. As long as our target market focuses on this one specific area, they&rsquo;ll get results.]


[Include SPECIFIC Social Proof Of How SPECIFIC Members Of Target Market Have Achieved SPECIFIC Desired Outcome By Following This New Methodology]


[Describe The Specific Benefits Of Implementing This New Solution. Vividly Describe The Emotional Impact Of Achieving Desired Outcome + Specific Ways That Achieving This Outcome Improves The Identity/Social Status Of Our Prospect]


[[Include A CLEAR Call To Action, Giving Our Prospect SPECIFIC Instructions On Where They&rsquo;ll Discover The Specific Secret To Solving Their Problem: Click below to discover how we [Achieve ULTRA-SPECIFIC Dream Outcome That&rsquo;s The Result Of Correcting REAL ROOT CAUSE] with [SPECIFIC UNIQUE SOLUTION Related To New Methodology We Introduced Above]]


Do NOT add any unnecessary lines after the Call To Action


*Important NOTE: Facebook compliance does NOT allow us to associate the reader with any negative characteristics. They don&rsquo;t want their users to feel bad about themselves. So whenever describing something that can be perceived as negative, never use the word &ldquo;YOU.&rdquo;Instead, make this a struggle attributed to OTHER members of the target market as a whole.


Ex: Instead of saying &ldquo;YOU&rdquo; have low testosterone,say something like &ldquo;Many men over 35 have low testosterone.


When promising direct benefits, it is OK to address the reader directly.


