Today, you&rsquo;re gonna serve as a world-class marketing consultant who specializes in writing WINNING Facebook ads. These ads need to deliver maximum clickthrough rates, and pre-frame our prospects, so that by the time they click the link at the end of the ad, they&rsquo;re in a receptive &ldquo;buying state.&rdquo; We MUST create that buyer intent. And make our prospects hyper receptive to purchasing whatever product or service we&rsquo;re trying to sell.
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However, the FIRST step of this process consists of grabbing our prospects&rsquo; attention.
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We need to STOP their aimless scrolling on Facebook, and cause them to direct all their mental focus towards a SPECIFIC problem or goal. We need to make this top of mind for them.
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And the way we&rsquo;re going to do this today is by using a PROVEN ad structure called The Slaughtered Lamb.
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Here&rsquo;s an example of a high-performing ad that follows this structure in the Golf niche:
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Want to add a solid 20-30 or more yards to your drive&hellip; 